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Quality Customers Over Quantity

“The power of the people is so much stronger than the people in power.” Wael Ghonim (2011) One commonality with many businesses worldwide is to make profit, a lot of it. This pushes them to put a lot of focus on increasing the number of customers that they have. Essentially, more customers should translate intoContinue reading “Quality Customers Over Quantity”

Delivering Value to Your Customer Can Be Simple

Today’s customer has been described as unpredictable, unforgivable and hard to please. While that may be true about the evolving human behavior of today’s digitally savvy customer, there is an equal reaction – or to better describe it, a solution – that can help to deliver excellent customer experiences that many buyers are simply cravingContinue reading “Delivering Value to Your Customer Can Be Simple”

What is Business Intelligence?

Business intelligence (BI) is a term that has existed for well over half a century, yet it holds more relevance for today’s market than ever before. Originally coined by IBM researcher Hans Peter Luhn in 1958, it was defined then as the ability to apprehend the interrelationships of presented facts in such a way asContinue reading “What is Business Intelligence?”

Data and Your Business

Now touted as “the new oil,” data is the face of the technological revolution. As markets continue to become saturated and the world evolves through this revolution, data has become a vital asset to competitive advantage, changing the way organizations operate across all sectors and industries. The International Institute for Analytics predicted that by 2020 businesses usingContinue reading “Data and Your Business”